When your parking garage is in a busy city, it can be hard to stand out from other parking options in the area. The key is to attract customers through unique marketing and amenities that they can’t find elsewhere. Discover some design and marketing tips that can help you attract more drivers to your parking garage.
Clear Signage Is Key
Drivers must choose their parking locations quickly, especially in larger cities where traffic waits for no one. Visitors should be able to see your parking garage’s signage and rates from the street so they can add it to their list of options. Lit signs with directional arrows are especially effective at capturing drivers’ attention to point them toward your structure. You should also utilize clear and frequent signage inside your parking structure to guide customers to payment areas, where to park their cars for valet systems, and more. This leads to fewer headaches and traffic backups inside your garage so you don’t turn away drivers.
Update Your Parking Garage
Another way to attract attention to your parking garage, in addition to signage, is to maintain and upgrade your facilities. Your parking structure can stand out from the rest of the competition by offering modern parking amenities. For example, consider implementing automated parking technology into your structure. Car elevator storage systems can double the number of parking spaces in the average garage, which allows you to keep your garage open for more drivers. These new parking methods can attract more customers interested in robotic parking technology as well.
Promote Through Businesses and Events
Many businesses partner with local parking options to highlight the ease of accessing their business or venue. Consider partnering with local businesses or events hosted near your garage to advertise parking to their visitors. If you utilize car elevator storage and other robotic parking systems, be sure to include these amenities in your promotions. The additional parking space will help your structure stand out against other parking options near the event as well.
Don’t Forget Online Marketing
So many visitors to busy cities and shopping centers use their smartphones for navigation and finding local parking solutions. Be sure that they can see your parking garage’s listing from their phone’s map feature. Use location-based user marketing to promote your garage’s ads and posts to local users who might be looking for parking in the area. Optimize your garage’s online presence with a website, location page, business listing, and more to ensure navigational apps such as Google Maps pick up your location.
Remember these tips to attract more drivers to your parking garage as you work to distinguish your structure from other parking options in the area. If you’re looking for ways to modernize your parking solutions, browse our car elevator storage systems and other automatic parking solutions at Harding Steel. Our systems can help your garage stand out from the competition and accommodate more customers.